>> All our services are "net-aware",
meaning that we take into account the tremendous power of
the internet as an information resource and distribution channel.
Each company has different needs in relation to the internet,
and we assist companies in ensuring that they make the most
appropriate use of the internet in each respective case.
We act on a number of levels
>> First, we harness the internet's reach and uniqueness
as part of public relations campaigns.
We apply this to both financial and corporate
campaigns, taking into account financial disclosure practice
in each relevant market. Expert knowledge of how news on the
net operates means that our work is focussed and effective,
in what is a rapidly-changing media channel.
>>
Second, we audit your company website
We advise on ways to maximise investor
interest and we ensure that the way your online information
is presented is consistent with your business objectives.
We also advise on the investor-friendliness of the investor
relations section of your website bearing in mind sector peers
and industry 'best practice'. In addition, we have a specialist
division focussed on designing corporate websites and improving
navigation and interactivity tailored to the needs of smaller
companies.
>> Third, we provide
online monitoring for clients
In this way we alert clients to misinformation or misunderstandings
of their business or investment attractiveness that may be
circulating on the internet. As part of this service we provide
advice on appropriate action to remedy such a situation. Online
issues management is especially important for companies which
have allowed conflicting perceptions of their business to
develop, many of which are then further disseminated on the
internet.
>>
Fourth, we provide a complete internet search engine marketing
service.
This assists clients in including their sites in the top-ranked
and most relevant search engines. The service includes ongoing
updating of the search engines, website traffic reports and
peer rankings reports.
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